Shma Yisrael becomes the symbol of the victim, of the Jew attacked, of the dying Jew. The great concept of Shma Yisrael, which was meant to be the triumphant and powerful and resounding cry of the Jewish victory and the Omnipotence of the G-d of the Jews, becomes a thin, small, quiet voice in the desert. The voice of Kiddush Hashem, Jewish sanctification, becomes one of degradation, of Jewish defeat and death.
(From "Beyond Words", Vol. 6)