According to Swiss reports, a local anti-Semitic and anti-Israel group, the GNC, is behind the ad. Last week, a Swiss politician called for a ban on products made in Israel.
The anti-Semitic ads incurred the wrath of members of the Jewish community in the country. "This is a call for the murder of Jews," said Jonah Gurfinkel. Sabine Simkhovitch-Dreyfus, deputy director of the Jewish community federation said: "A red line has been crossed."
GNC ad