Israel has broken the Guinness world record for donating the most hair to cancer victims in a single drive, producing 53.1 kilograms (117 pounds) on Monday. The previous Guinness record was 48.7 kilograms (107 pounds).
About 250 women, several of them cancer survivors, arrived at Jerusalem's Malha Mall on Monday to donate their hair.
The Zichron Menachem Association for the Support of Children with Cancer and their Families, working in conjunction with the Pantene company, organized the drive that collected the record-breaking amount of hair.
Among the donors were three sisters whose father is battling cancer, and a young girl who had recovered from the disease and donated the wig she wore during her illness.
Even after making their way into the Guinness records in only five hours, the drive will continue throughout November at hair salons all over Israel. Donors' hair is cut for free.