Given this situation, it is clear that Israel’s public diplomacy efforts are directed toward the wrong goal.Read the whole thing.
The goal of hasbara cannot be to educate the likes of The New York Times’ bureau chief Jodi Rudoren about the truth because the problem isn’t one of ignorance. The problem is that they consider the truth an impediment to their goal of reporting the narrative of Israeli criminality.
Rather than striving to educate, we must work to manipulate the Rudorens of the world into covering the truth.
For instance, there is no reason to provide reporters clearly dedicated to hiding the truth with access to national leaders and military commanders. Let them find their own sources. Israel is a free country. There is no reason for The New York Times to be invited to a press briefing by IDF commanders.
Another critical element of a strategy for forcing hostile media and international agencies to contend with the truth is to create events that they can’t ignore.
For instance, the chief military prosecutor together with the state prosecution should indict Hamas, Islamic Jihad and Fatah leaders on war crimes charges and the relevant Israeli courts should begin adjudicating the cases.
The Knesset should begin deliberations on a bill to strip UNRWA of its legal immunity as a first step towards bringing its personnel up on charges of providing material support for terrorism.
True, such actions will be met with howls of condemnation and hysterical reproaches from all the usual suspects.
But at least they will be talking about Palestinian war crimes. At least they will be forced to acknowledge that UNRWA is a force of destabilization and radicalization, not of stabilization and moderation in the Arab conflict with Israel.
Our leaders and spokespeople cannot win the information war by devoting themselves to pointing out the West’s hypocrisy and double standards, or the rank mendaciousness and bigotry that stands at the core of their approach to Israel. No one ever won a war by only playing defense. And we won’t win this one by explaining why we aren’t war criminals.
We will only begin to make progress when we define the goal of our hasbara as forcing an unwilling media and international community to discuss the truth by taking deliberate actions that will make it impossible for them to ignore it.
Thursday, August 21, 2014
Israel Matzav: What to do when the media isn't interested in the truth
Caroline Glick thinks out of the box and writes about how to deal with the reality that the international media is not interested in the truth about our conflict with the 'Palestinians.' She argues that we need to create stories on which they will be forced to report.