The ad is sponsored by the Spanish government, the Spanish Ministry of Foreign Affairs and AECID - the Spanish governmental humanitarian aid development.
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The TV ad opens as a Palestinian boy enters a store and overhears a conversation. A customer informs the shopkeeper that "they're plastering the city with advertisements about boycotting Israeli goods." The shopkeeper argues that he has to offer Israeli goods because the Palestinian customers demand it. The customer agrees adding that "Israeli products are better than the local products."
The shopkeeper then ask the boy him what he wants. The boy looks at the Israeli products in the store and says: "I want Israeli chips." He takes the chips, walks to the door, and then hears gunfire, presumably from Israeli soldiers, and he decides that he will not buy Israeli goods. He looks to each side, drops the chips on the floor, returns to the shopkeeper and says: "I don't want the Israeli product, I want the Palestinian product."
The ad ends with this text on the screen:
"Don't prolong the occupation's life upon our land,"
while displaying the logo of the Palestinian NGO Health Work Committees, followed by the logos of the ad's sponsors: "The Spanish government, the Spanish Ministry of Foreign Affairs and AECID (Spanish governmental humanitarian aid development), ACSUR (a Spanish non-profit organization), and Canaan Joint Development Project for Jerusalem (Palestinian)."
The following is the full description and transcript of the PA TV ad calling for boycott of all Israeli products sponsored by Spain:
A boy enters a store and overhears a conversation.
Customer to shopkeeper: "Do you see them? They're plastering the city with advertisements about boycotting Israeli goods."
Shopkeeper: "I can't not bring in [Israeli products], because people ask for them."
Customer: "Israeli products are better than the local products."
Shopkeeper to the boy: "What do you want?"
Boy, after looking at Israeli products: "I want Israeli chips."
He takes the chips, walks to the door, and hears gunfire. He looks around, drops the chips on the floor, returns to the shopkeeper and says: "I don't want the Israeli product, I want the Palestinian product."
The advertisement ends by displaying the text: "Don't prolong the occupation's life upon our land," with the logo of the Palestinian NGO Health Work Committees, followed by the logos of the ad's sponsors:
The Spanish government,
the Spanish Ministry of Foreign Affairs
AECID (Spanish governmental humanitarian aid development),
ACSUR (a Spanish non-profit organization),
Canaan Joint Development Project for Jerusalem (Palestinian).
[PA TV (Fatah), Jan. 5, 2010]
