In an attempt to scare Israelis and boost morale among Palestinians, Hamas and its military wing, the Al-Qassam Brigades, have created videos with messages for Israelis which are being broadcast on Hamas' Al-Aqsa TV.
One such message addressed Israeli soldiers:
"From the Al-Qassam Brigades to the Zionist soldiers: The Al-Qassam Brigades love death more than you love life."
Palestinian Media Watch has documented how both Hamas and the PA have promoted the idea of Martyrdom death as a worthier goal than life.
Another video shows footage of Hamas launching missiles on Israeli targets and carrying out terror attacks. This footage is mixed with pictures of Israeli victims, including former hostage Gilad Shalit. Shalit is shown standing next to Ahmed Al-Ja'abari, Hamas' former head of military operations who was killed by Israel last week. The video also shows mourning Israelis and scenes of funerals in 
Israel. In this video, the narrator addresses Israeli soldiers:
Israel. In this video, the narrator addresses Israeli soldiers:
"The price will be high, Sons of Zion. Are you willing to pay the price? ...
Oh occupier, we are coming towards you. Leave our land. All of Palestine is ours. There is nothing here for you but death. There is nothing here for you but to be killed and to leave."
See Palestinian Media Watch's earlier reports on Operation Pillar of Defense:
#1 on Ahmed Al-Ja'abari, head of Hamas' military wing.
#2 on PA leaders' responses to killing of Al-Ja'abari.
#3 on Hamas' false information about its success
#4 on Hamas' videos threatening to resume suicide attacks
The following are the transcripts of the videos:
"The price will be high, Sons of Zion. Are you willing to pay the price?
We promise that you will regret your foolish crimes. ...
Oh occupier, we are coming towards you. Leave our land.
All of Palestine is ours. There's nothing here for you but death.
There's nothing here for you but to be killed and to leave. ...
On the mountains, behind the hills and inside the valleys, you will be defeated.
Whether you come by land, by sea or by air, you will be crushed. If your arms reach [us], they will be cut off.
If your eyes look [at us], they will be gouged out.
If [your] defeated army attacks again, it will not return [alive].
We came to you as fear.
If we return it will be worse for you.
In the land that you came to alive, you will end as body parts.
That is Allah's promise."
[Al-Aqsa TV (Hamas), Nov. 16, 2012]
"From the Al-Qassam Brigades to the Zionist soldiers: The Al-Qassam Brigades love death more than you love life"
[Al-Aqsa TV (Hamas), Nov. 18, 2012]
