New York, NY - In New York, even rabbis get endorsement deals.
When he’s not leading Kehilat Rayin Ahuvim, a modern orthodox congregation on the Upper West Side, Rabbi Adam Mintz lends his name and likeness to “Rabbi Mints,” the world’s first classic kosher mint.
“It’s a mitzvah for your mouth,” the rabbi said, of the Altoid-style confections now being sold for $2.50 in tins bearing his image at Barney Greengrass, Carnegie Deli, or by calling 540-46-MINTS.
There’s nothing in bad taste about a rabbi endorsing a product that ends bad breath, Mintz said.
“Part of my job as a rabbi is to provide service to the community - and helping to provide a kosher product that does not exist is such a service,” he said, noting that a portion of the profits go to charity.
“It’s also part of my role to bring a smile to people’s faces. I think that is an important part of the Jewish and kosher experience.”
